Video and photography should be a fundamental part of any marketing strategy or communication plan. We tell you some of the advantages.
Not only are consumers or clients drawn to photos or videos, they are also much more likely to engage with them. We know that audiences are roughly ten times more likely to engage,embed, share, and comment on video content than on blogs or social media posts. As people get busier, photos and videos offer audiences a convenient alternative to having to read long product descriptions, allowing them to see the product or service in action. It’s a great way to reach even the laziest audiences.
